2025 SEOUL Beauty Week
Excellence Award, 2025 SBW Business Meetup Pitching Competition
The “2025 Seoul Beauty Week,” hosted by the Seoul Metropolitan Government, was held at Dongdaemun Design Plaza (DDP) from Thursday, August 28 to Saturday, August 30.
Now in its fourth edition, Seoul Beauty Week is the city’s flagship beauty business event. Distinguished guests such as Kim Tae-kyun, First Deputy Mayor of Seoul, Lee Sang-ho, Secretary General of Amorepacific, Choi Hyun-kyu, CEO of Kolmar Korea, and Shin Jae-ha, Vice President of ARR, attended as representatives. This year’s event featured a record scale, with a total of 296 participating companies and more than 250 domestic and international buyers.
On Friday, August 29, one of the main events was the 2025 Seoul Beauty Week Pitch Competition. A total of 57 teams entered before the application deadline in June, and nine finalist teams were selected as the ultimate winners. On that day, ENTERTAKE CEO Oh Seong-min participated in the pitch competition and was awarded the Seoul Mayor’s Excellence Prize.
Taking advantage of this award, ENTERTAKE is not only pursuing VC matchmaking but also holding meetings with buyers for global market entry, with follow-up meetings scheduled to take place.
ENTERTAKE‘s hair dye management machine, introduced at this pitching competition, is called “HIKE”, named after the Egyptian god of witchcraft, and is currently preparing to mass-produce it. HIKE will be supplied to professional distributors this year and to general consumers next year.
Congratulate us on the growth of ENTERTAKE!
