The hair beauty company ENTERTAKE Co., Ltd. unveiled its wireless electric hair dyeing device, HIKE, at the Cosmoprof Worldwide Bologna 2025, held in Bologna, Italy, from March 20 to March 22, 2025.
ENTERTAKE previously introduced the network-connected hair dyeing device EKARAK and a professional-grade dyeing device at CES 2025. At the Cosmoprof Worldwide Bologna 2025, the company further unveiled HIKE, a lighter, more convenient, and innovative device equipped with advanced features.
ENTERTAKE's HIKE derives its name from the Egyptian term for a sorcerer or the god of magic. The logo symbolizes the act of mixing ingredients, inspired by the fundamental principle of hair dyeing, which dates back 5,200 years to Egyptian wall paintings. The branding of HIKE reflects the similarity between a sorcerer boiling ingredients in a hot cauldron and ENTERTAKE's patented dye-heating technology, making it a unique representation of their innovation.
At Cosmoprof World Wide Bologna 2025, it received hot attention from industry officials and investors, and a video of the coverage of “Canale 5,” Italy’s largest private broadcaster, was sent out as news throughout Italy.
The only Korean product introduced in the news is ENTERTAKE‘s hair dye and cosmetics product.
Approximately 1,000 visitors attended Entertake's booth at the exhibition, where discussions on distribution partnerships and investment opportunities took place. To date, over 126 follow-up meetings are underway, marking a highly successful outcome for the company
